Networking is the process of developing new connections and forming partnerships with other business people. It can lead to collaboration where both parties benefit from the partnership or can lead to new business opportunities.
As a small business owner, Networking is incredibly important to help further your business. For example, you might be able to evolve your business or identify a new potential customer base through the process of Networking. You might be able to gain materials or services that help your business by building connections with another business owner. The benefits Networking can have for a business are potentially infinite based on who you Network with and the connections you build.
At Netwyn Place we hold a variety of Networking Events in order to help our clients make connections. However, not everyone networks the same way. Others have different strategies or might be hesitant to reach out to others. In order to get the most out of these events, you need to find out the strategies that work best for you. If you think you are an introvert and hesitant to go to large gatherings, perhaps try to meet one on one with members you’d like to network with. Invite them out to coffee or to a meeting at our coworking office. If you feel comfortable in a populated environment, come to one of our many networking events or seminars and try to build connections there. Find a strategy that works for you, and one where you feel the most comfortable and can give a good impression.
However when you network, always try to do so with a purpose. Identify a goal you want to achieve in the meeting and try to reach it. Perhaps you might try to get the information of others. Perhaps you want to pass your business card on to others. By setting a goal, you can network with purpose and get the most value out of it.